SEO (Search Engine Optimization) is how search engines like Google understand your website and decide when to show it in search results. It helps people find your lab, your research, your publications, and your team when they search online. Your site is has already been built with all the main SEO settings taken care of. But there are a few things you can do to keep your site search-friendly.
Simple SEO Practices to Follow
- Keep content updated
New publications, news, and project updates signal that your site is active. - Use clear page titles
Titles should describe what the page is about (e.g., “Publications,” “Research Areas,” “Lab Members”). - Write accurate, informative content
Search engines rely on the text on each page to determine relevance. - Add alt text to images
When replacing an image, include a short description of what the image shows. Learn how in this lesson. - Use proper headings
Each page should have one main heading (H1) and logical subheadings for each section (H2, H3). - Avoid duplicate pages or repeated text
Search engines prefer unique content. - Publish changes regularly
Unpublished updates aren’t visible to search engines.
